Business
Wine has been enjoyed by humankind for centuries now and shows no signs of slowing down. In fact, the wine industry is currently seeing sales of $66.8 billion in the USA and is expected to continue to grow in the coming years.1 From sustainable shifts to value driven wines these trends are what you need to know to continue loving that tart drop of a cherished wine.
Sustainability Focused For Wine Makers
As the world becomes ever more focused on being environmentally friendly and leaving a smaller carbon footprint, it’s no surprise that the wine industry is following suit. Recent years have seen an increase in sustainable wine production with organic and biodynamic wines becoming more popular.2 These practices are not only good for the environment but can also create better-tasting wines. Some of the most well-known sustainable wine producers include Frog’s Leap Winery in California and Domaine Carneros in Napa Valley.
Value-Driven Wines
With the current state of the economy, many people are looking for ways to save money without sacrificing quality. The wine industry has responded by offering more value-driven wines that don’t break the bank. These wines are usually produced in bulk, which helps to keep production costs down, and they typically don’t spend as much time ageing as their pricier counterparts. This doesn’t mean that they’re not delicious though – in fact, many value-driven wines are actually quite good!
Wine Deliveries Increasing Marketshare
The wine industry is increasingly turning to deliveries and online sales to reach their customers. This trend is being driven by the millennial generation, who are more likely to order wine online than any other age group. Wine delivery services like Winc and Vinebox have seen a surge in popularity in recent years and show no signs of slowing down. This trend is likely to continue as more and more people become comfortable ordering wine online.
What On Earth Is Canned Wine?
Canned wine is exactly what it sounds like – wine that comes in a can! This trend started in Australia and has been slowly making its way to the US. Canned wine is convenient, easy to transport, and doesn’t require a corkscrew to open. It’s also becoming increasingly popular with millennials, who are always looking for new and innovative ways to enjoy their wine. Some of the most well-known canned wine brands include 8tracks, Boxing Bear, and Underwood.
Infusing Wine With Cannabis
This trend is still in its infancy but is starting to gain traction in the US. Cannabis-infused wine is said to offer all of the benefits of marijuana without the psychoactive effects. This makes it a popular choice for people who want to enjoy the medicinal benefits of cannabis without getting high. So far, only a few brands are offering cannabis-infused wine, but this is likely to change in the coming years as the trend continues to grow.
The USA Loves Its Wine
Did you know that there is over 800 million gallons of wine created just in the USA each year?3 This shows just how much the country loves wine and why the industry is so important. The USA is currently the world’s largest wine market, and it shows no signs of slowing down. In fact, American wine consumption is expected to grow by 2% in the next year. This growth is being driven by millennials, who are increasingly choosing wine over other alcoholic beverages.
Conclusion For Wine Lovers
2022 is going to be a great year for wine lovers as a return to more traditional production methods, an focus on sustainability, and the continued growth of the American wine market are all set to make waves in the industry. So grab your favorite bottle (or can!) of wine and enjoy!
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