Trends In The Fitness Industry You Can’t Ignore
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The fitness industry is making an extraordinary comeback with recent reports suggesting its worth $96.7 billion.1 Gyms and other fitness studios are seeing a lot of customers returning to their usual schedules and technology is sneaking into this industry. From at home bike riding to yoga studios based on sound baths you need to hear this report!
Fitness Industries See Steady Growth
There has been a roughly 8.7% grow in fitness memberships and gym goers for years now except an anomaly in 2020 for you know what.2 The importance of staying fit and healthy is now more understood than ever and people are looking for new ways to do so that fit into their lives. Out of all the fitness companies, SoulCycle has been doing exceptionally well. They are now opening up stores in Europe after having great success in North America. The company provides an immersive experience that can’t be found elsewhere.
HIIT Is A Hot Form Of Exercise
HIIT or High-Intensity Interval Training has been around for a while but it has seen a significant increase in popularity in recent years. This type of workout alternates between short bursts of high-intensity activity and recovery periods. The result is an incredibly effective fat burning workout that can be done in a shorter amount of time than traditional workouts.
Technology And Fitness Go Hand In Hand
There are now more ways than ever to get a great workout without even leaving your house. Companies like Peloton have seen a boom in sales of their at home bikes and other equipment. They offer subscription-based content that gives you access to live and recorded classes taught by world-class instructors. Other wearable technology brands like Garmin and Woop have seen increased sales in their fitness trackers as people look for new ways to monitor their progress and health.
Yoga And Meditation Continue To Rise In Popularity
Yoga and meditation have been around for centuries but they have seen a surge in popularity in recent years as people look for ways to reduce stress and find inner peace. There are now more yoga studios and classes than ever before. Some studios are even offering unique experiences like sound baths and Reiki healing.
Activewear Is Still Surging In Popularity
The athleisure trend is still going strong and shows no signs of slowing down. Sales of activewear have increased by 20% every year for the past 5 years and are expected to reach $83 billion by 2030. Brands like Lululemon and Nike continue to dominate the market with their stylish and functional clothing. Sustainability is of upmost importance and many brands are now using recycled materials to make their clothing.
Saunas And Ice Baths Are In!
The huge amazing benefits of saunas are now more understood than ever and people are clamoring to get their hands on one. Saunas can help improve circulation, ease pain, detox the body, and boost the immune system. They are also a great way to relax and unwind after a tough workout. Ice baths are also becoming popular as people look for new ways to recover from workouts. They can help reduce inflammation, improve circulation, and speed up muscle recovery.
Virtual Fitness Studios And Online Personal Trainers
The pandemic has forced many fitness studios and gyms to close their doors but that doesn’t mean people are any less interested in working out. In fact, the demand for virtual fitness classes and online personal trainers has skyrocketed. People are now more comfortable working out in their homes than ever before and they are willing to pay for the convenience and flexibility that virtual fitness offers.
Functional Training Equipment Focused
The focus on functional training is only going to become more popular in the coming years. This type of training uses exercises that mimic everyday movements to improve functionality and prevent injuries. Many gyms are now investing in functional training equipment like TRX bands, kettlebells, and medicine balls. Compound movements are better for the human body and we’re seeing a rise in popularity for this for customers and also practitioners.
Final Thoughts For The Fitness Gang
The fitness industry is evolving and changing all the time and these are just a few of the latest trends. So, whether you’re looking to get fit or just want to try something new, there’s sure to be something for you.
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