The Sporting Industry Trends That May Surprise You

With sporting events back on the public agenda and tickets selling faster than ever before we will dive into the huge world of sports. Sport is changing from so many angles including merging with technology, sustainability efforts and peak levels of athlete fitness crushing previous barriers. Read on to discover the latest trends in all things sport because like always Trend Seeker has you covered.

Technology Is Paramount To Sport In 2022

Sport is not a new comer to technology in fact many of the advances in camera equipment have come from the need to broadcast sporting events. In the coming years we will see technology play an even bigger role in sport as it tries to keep up with the demand for data and new ways to engage with fans.

VR and E-Sports Epic Rise

One of the most exciting changes on the horizon is virtual reality. You may have seen a few examples of this at large events like the Olympics but in 2022 this technology will be more widely available and affordable. This means that you will not only be able to view your favourite sports in VR but also participate. Imagine being able to play a game of tennis at Wimbledon without ever having to leave your home. E-sports are also on the rise as they provide a new way for people to connect with their favourite sports stars and teams. In fact the total marketing value of esports smashed $1billion in 2021.¹ Another mind boggling fact is the partnership of esports branding with roughly $641 million worth of revenue in 2021 alone.²

Sustainability Efforts in Sport

As the world becomes more conscious of its impact on the environment, the sporting industry is also taking steps to become more sustainable. This includes things like using recycled materials for equipment, banning single-use plastics and investing in renewable energy. These changes may seem small but they can have a big impact when you consider that the sporting industry is worth billions of dollars.

Athletes Reaching New Heights

We are always in awe of the athletes that compete at the highest levels but in 2022 we may see even more records being broken. This is thanks to advances in technology and training methods including wearable technology like Garmin and Woop that can track an athlete’s every move. With this data, coaches can fine-tune their training methods to help their athletes reach new levels of performance. Garmin is one of the leading wearable technology companies in the sporting industry. They manufacture a range of devices that can track an athlete’s performance, from heart rate to speed and distance. This data is then used by coaches to help their athletes reach new levels of performance. Garmin has been in business for over 30 years and has a wealth of experience in the field of wearable technology.³

Fitness At Home?

The pandemic has forced many of us to re-think our relationship with fitness and exercise. While some people have found it difficult to maintain their usual fitness routine, others have used this time to start working out at home. This trend is likely to continue in 2022 as people become more comfortable with the idea of working out at home. There are many benefits to working out at home, including saving time and money. You can also tailor your workout to your own fitness level and goals.

NBA or NHL or NFL Will Be The King?

As the world’s leading basketball, hockey and football leagues, the NBA, NHL and NFL are always in competition with each other. But in 2022, one of these leagues is likely to come out on top. This is thanks to a new partnership between the NBA and tech giant Apple. This partnership will see the NBA create a new app that will allow fans to watch live games, highlights and other exclusive content on their iPhone, iPad or Apple TV.⁴

What does this mean for the future of sport?

The sporting industry is always changing and evolving to meet the needs of athletes, fans and sponsors. These latest trends are just a few of the things that we can expect to see in the coming years. So whatever your favourite sport, be sure to stay up-to-date with the latest news and developments.

Reference: