Forever Fast Fashion – Whats The Latest Trends

With the fashion industry being valued at an eye watering $1.5 trillion in 2020 the fast fashion shakers are out in full force.¹ But whats the latest trends truly indicating? Is colorful patches in or are we returning to dark shades for that grunge look so many leading cities just can’t seem to get rid of. The rise in fashion may also be lead by the growing populations of Earth but this is why recent environment policies and changes must be adapted to major brands to stop wasteful tactics.

Fashion Ecommerce Is Huge

Industry reports have suggested that online retail fashion is estimated at pulling in a earth shattering $765 billion in 2022 making it the largest share of all fashion sold.² With the industry being so fast paced it’s hard to keep up, which is likely a major factor in the revenue. Consumers are always on the hunt for new items to purchase and with technology becoming more integrated in everyday life, buying habits have become easier than ever before. Brands are using web stores like Shopify and Amazon to increase their chances at being in front of potential customers which is a very effective way to rack up sales.

Goodbye Neutrals, Hello Dopamine Hits

Dopamine dressing is considered to be a way of dressing that can elevate ones mood. This involves wearing bright and cheerful colors that stimulate the brain. The concept was first introduced by Susie Cave, the founder of The Vampire’s Wife.³ The reasoning behind the name is that when you look good, you feel good which then leads to a boost in confidence. This type of fashion is perfect for the summer months and is a great way to add some pep to your step.

Checkerboard Is A No Go

Sorry to anyone who loves checkerboard but this fashion is straight out the window. The trend that was popularized by brands like Supreme and Palace is no longer “in” according to leading fashion experts. This doesn’t mean you have to get rid of all your checkered clothing but it’s probably best to keep it to a minimum. If you’re looking for something to replace it with, try opting for geometric patterns or subtle stripes.

Loafers Are Out

Loafers have been a popular choice for footwear for many years but it looks like the tide is changing. Mules are now the shoe of choice for those who want to be fashion-forward. This type of shoe is easy to slip on and off which makes them perfect for when you’re on the go.

Sustainable Fashion Is Paramount

As the world becomes more aware of the devastating effects of fast fashion, sustainable brands are on the rise. Consumers are becoming more mindful of what they’re buying and where it comes from. They want to know that their clothes were made ethically and without harming the environment. Some sustainable brands to check out are Everlane, Reformation, and Stella McCartney.

What’s Old Is New Again

Vintage and thrifting are making a major comeback in the fashion world. With the rise of social media, vintage finds can be easily shared with the click of a button. Brands like Re/Done and What Goes Around Comes Around have built their entire business model around reselling vintage clothing. This trend is not only environmentally friendly but it’s also a great way to add some unique pieces to your wardrobe.

What’s The Latest Trends?

Although the industry is worth a lot of money, the focus on certain trends changes every few months. This can be extremely frustrating for brands because they have to continuously adapt their products to meet the demands of the consumer. The biggest problem that fast fashion faces is the sustainability issue. With the amount of clothes being produced, it’s hard to keep up with the demand without damaging the environment. This is why many brands are now using sustainable materials and production methods to try and offset their carbon footprint.

Get Your Fashion Ready For 2022

Fashion in 2022 is all about being sustainable, bright, and unique. With so many choices on the market, it can be hard to keep up with the latest trends. But by following these simple tips, you’ll be ahead of the game in no time.

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